What We Believe

Lovely Bunch was founded on the idea that good food can be good for the planet.

We partner with agriculturalists and growers who are restoring degraded farmland through carbon-sequestering, water-resilient crops. These are thoughtful farmers who care deeply about what they grow and how they grow it—people making ecologically sound decisions from the ground up.

Together, we’re working to rebuild soil health, improve biodiversity, and create food that’s better for both you and the planet.

Apple Juice

Our first product is a small-batch apple juice made from heirloom varieties chosen for their floral, sweet, and tart balance. Each batch is pressed from whole fruit — never from concentrate — and crafted to taste like the orchard itself.

We searched for growers using sustainable orchard practices and found partners who share our belief that how something is grown matters just as much as how it tastes. The result is apple juice that’s bright, clean, and full of character.

We think it’s the best apple juice you’ll ever taste—and we hope it transports you, even for a moment, to where it began.

Why Regenerative and Sustainable Crops? 

•  We source from carbon-sequestering and water-resilient crops grown by farmers devoted to land stewardship. These practices don’t just sustain the soil—they rebuild it.

•  Healthy soil creates biodiversity, increases carbon capture, and strengthens watersheds. It leads to more resilient plants—ones that are naturally disease resistant, nutrient dense, and simply taste better.

•  Perennial orchard crops, when grown as part of regenerative systems, are a proven, nature-based solution to climate change. By turning sustainably grown fruit into value-added products, Lovely Bunch helps create real incentives for farmers to continue restoring degraded farmland.

•  The current food system isn’t built to last. We believe change starts at the ground level by supporting growers who are creating new possibilities for the future of food.